Author: Matthew Syed
Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence, and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest, and a moving tale of de-radicalization in America's Deep South.
Rebel Ideas will strengthen any team or organization, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalized nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.
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